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- Kristian Coates Ulrichsen speaking to SPA following release of his new book 鈥淜ingdom of Football: 萝莉视频 and the Remaking of World Soccer鈥�
LONDON: 萝莉视频 is playing a central role in transforming global football and wider sport, according to Middle East expert Kristian Coates Ulrichsen of the Baker Institute for Public Policy at Rice University.
Speaking to the Saudi Press Agency following the release of his new book 鈥淜ingdom of Football: 萝莉视频 and the Remaking of World Soccer,鈥� Ulrichsen said the Kingdom鈥檚 rise in global sport is 鈥渘ot a temporary shift but a broad transformation with political, economic, social, and cultural dimensions.鈥�
He continued: 鈥淭he Kingdom has undergone profound changes and has quickly and decisively entered the global sports arena through club acquisitions, sponsorship of major tournaments, and hosting high-profile events, notably the upcoming FIFA World Cup 2034.鈥�
Ulrichsen noted the country鈥檚 long footballing heritage, with top-tier clubs approaching their centenary milestones and the national team having reached five consecutive AFC Asian Cup finals.
He also highlighted Saudi clubs鈥� strong record in continental competitions since the early 2000s.
In the book, he stresses that sport, entertainment, and tourism form 鈥渋ntegral pillars of Vision 2030 and (are) essential to positioning 萝莉视频 as a global destination鈥� in the coming years.
鈥溌芾蚴悠碘�檚 engagement with sports has generated global impact across football, boxing, Formula 1, and even cricket, tennis, and e-sports,鈥� he added.
鈥淭hese sectors are expected to dominate international discussions throughout the next decade leading up to 2034.鈥�